The competition in the smartphone sector is changing with the introduction of brand new models. While there is a fierce competition between Apple and Samsung, other brands are also striving to stay ahead. So, who is the leader according to the latest report? Here are the best-selling smartphone brands…
Best-selling smartphone brands (September 2023)
According to the September 2023 report published by Statcounter, a research firm specializing in technology, the world’s best-selling smartphone brand is Apple, which recently introduced the iPhone 15 series. The company holds a market share of 29.58%.
The second and third best-selling smartphone brands are Samsung and Xiaomi, respectively. The market share of these two Asian tech giants is 24.23% and 10.84% respectively. It is possible to say that there is a difference of more than two-fold at this point.
The best-selling smartphone brands worldwide are ranked as follows:
| Rank | Brand | Market Share |
|---|---|---|
| 1 | Apple | 29.58% |
| 2 | Samsung | 24.23% |
| 3 | Xiaomi | 10.84% |
| 4 | Unidentified (Smuggled / Overseas) | 6.12% |
| 5 | Oppo | 5.53% |
| 6 | Vivo | 5.02% |
| 7 | Huawei | 3.81% |
| 8 | Realme | 3.52% |
| 9 | Motorola | 2.1% |
| 10 | OnePlus | 1.22% |
| Other | 6.03% |
When we look at the best-selling smartphone brands worldwide, we see that the combined market shares of Oppo, Vivo, Huawei, Realme, Motorola, and OnePlus do not surpass Apple. There is a massive gap between these companies.
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